Technology changes fast, and website design trends are no different. Design elements and website features that were once modern and innovative may have become tired, overdone, and cliched in recent years. The last thing you want as people arrive at your site is to lose conversion because your website looks outdated or ignores critical web standards.
There will always be aspects of web design that are never going away – user-friendly navigation, data security, and fast load times should just be a given on your website. However, you can keep your site at the forefront of design and search engines by adding some of these innovative website features and elements.
One of the most important web design standards is ultra-fast load time. Quick loading times have been essential factors in UX and SEO for years, and it continues to be a top priority for websites that want to rank well and convert better.
Studies say that more than half of internet browsers expect a website to load fast and no more than two seconds after clicking a link. If it takes more than three seconds to load your site, your visitors most likely will leave, and it’s not likely they’ll be back, ever again!
Website performance has a direct impact on a companies bottom line. Pinterest reduced perceived wait times by 40%, and this increased search engine traffic and sign-ups by 15%. (citation)
Inclusivity and accessibility are more than a trend, but there is a growing need for web design to factor in the needs of people with disabilities. Having a site that every visitor can navigate and interact with is more than just part of good customer service and providing an excellent experience. It can increase conversion, boost your SEO, and help you reach a bigger audience.
Elements that improve accessibility include:
Geometric shapes were a big website design trend in 2019, but in 2021, it’s all about organic shapes. Organic or fluid shapes are anything that doesn’t involve straight lines. Think of the shapes that happen in nature, like hills, the edges of a lake or river, and how they are asymmetrical and winding.
Fluid shapes are a great way to break up sections of a website without harsh lines or angles. They’re also great to use in the background, like how Android uses circles behind products on their homepage.
Minimalism, sometimes called “flat design” isn’t a new trend in web design. Still, it has typically been associated with a lot of white space (think Apple.) In 2021, we expect people will be experimenting with colorful minimalism. It doesn’t have to be all white to be minimalist.
A great example of a site that does colorful minimalism well is Shopify. Each page of their website features a bold background color with clean text and minimal design elements to create an attention-grabbing and easy-on-the-eyes page. They’re proof that minimalism doesn’t have to be stark or boring.
I have always loved to write. Over the years I've put my thoughts, experiences and opinions on paper. Some of these posts are old and some are new.